Brand Identity / Packaging

Waaay back in the day, a hot metal stick was used to create a mark on livestock so that their rightful owners could identify them. It wasn't until recently that the American Marketing Association in 1960 came up with a formal definition. The same hold true today in a market place filled with products that need to have differentiation... minus the hot metal stick, of course.

Aqua Products Corporate Brand Manual: Some designers never get to fully put a real brand manual together. After 30 Years, Aqua Products needed to refresh it's corporate brand. From research to company culture, it was all taken into consideration as I built this brand guide. Certainly a project I'm very proud of that will be around for a while.

I invite you to view the full PDF version here: Aqua Products Corporate Brand Manual

Project: Full Packaging Litho using the product branding style and Aquabot brand identity structure. All photography, retouching and layout were completed by myself.
Size: 19x19x21

Project: Product Brochure for the specific product here. Brand identity structure was followed so both packaging and this brochure would complement each other.

Size: 8.5 x 11

Project: In-Store point of purchase display. The goal here was to solve the issue of our current POP displays from constantly becoming damaged in off-season storage, easy to ship and the ability to be reused and to hold multiple products in a small store real estate environment. To solve, we created an aluminum frame that is able to hold up to 4 product with inter-locking shelves that contain literature holders. All of this will comfortably fit into a 2'x2' space.

↑Back to Top