Patents aren't just for physical products. Designs can be patented as well. I hold 4 active patents in the healthcare space.
US Patent: D1070913
US Patent: D1059420
US Patent: D943621
US Patent: D943620
US Patent: D1059420
US Patent: D943621
US Patent: D943620
These represent original designs that add a valuable competitive advantage and intellectual protection to a business.